Case Study Part 3 – Get Social

We hit 6,000 Facebook followers on our Dad Joke page. Woohoo!

Today’s case study update is all about Social Media, and how to properly get your name out there.

Here’s how I did it, and what my stats are across the board on all my Social Media. I’ll establish a baseline now so later posts can show the growth\shrink over time.

First, here’s the stats on ALL of the Dad Jokes and Memes Social Media platforms I use.

Sweet Tweets are Made of These

Small potatoes on Twitter.
  • Twitter handle: @DadJokesNMemes.
  • Followers: 8 (as of April 18, 2020)
  • Total tweets: 54

I’ve only recently started working on Twitter, and 15 of the total 54 tweets have occurred in this month alone.

After embracing the Twitter platform, I’ve noticed the engagement of my tweets has also gone up. Example:

Not too shabby

The above tweet did well because it was retweeted, and because I added a lot of tags related to my main topic: dad jokes. I’ll cover how I came up with these later in the study. Keep reading.

It’s recommended on Twitter to only use 3-4 highly related hashtags related to your subject matter. I loaded this one with a ton of hsahtags until I’d hit my max character count.

I don’t do this every time. I save this for every 4th or 5th tweet so that my feed\profile isn’t that spammy.

Instagram for the Visuals

My follower account is a LOT higher on Instagram compared to Twitter.

Instagram has been quite successful for me because it’s such a visual medium.

When I first started doing Dad Jokes and Memes, it was primarily driven by Instagram. It’s easy to use and I really liked the format. Besides, people really like to share memes. (More on this below)

Recently I’ve been recording videos with my son Kai and I share them on several platfoms: Facebook, Instagram, 3Speak, and my dad joke site.

Instagram does well with the meme shares and not so much with the videos. In other words, medium matters! I think this will change over time.

I’ve come to realize that people like jokes…. bad dad jokes…. a LOT. They forward my memes to their friends.

Seriously. So much of my follower growth has been organic.

Facebook is the Giant Winner.

Facebook is by far the giant Social Media channel for my brand.

Some of my jokes have been shared hundreds of times. This really matters.

I don’t have to work too hard to have my jokes shared on Facebook. Once I got over around 2000 followers, I noticed people really began to take my dad joke page seriously (if indeed you can take dad jokes seriously), and began sharing my posts quite a bit.

Realistically, so much of my audience knows HOW to use Facebook, that they share posts, like posts, comment on posts, and generally engage quite well.

3Speak.Online Gets the Word Out.

Screenshot of my last 3 video posts on 3Speak.Online
  • 3Speak video views: 58
  • 3Speak subscribers: 1

I really like the idea of decentralized applications that use block-chain technology. Therefore I’ve begun putting all of my dad joke videos on 3Speak.Online as well as on Youtube.

While it doesn’t have the viewership as Youtube, it’s also decentralized and uncensored. I can post whatever I want.

While I am a Christian and former pastor, I still like the idea of free speech, and fully embrace the fact that 3Speak videos are on #hive. That’s a win for me.

I fully expect over time to have more clout on 3Speak as I consistently publish videos and tag them with humor\comedy tags.

People really like dad jokes about animals.

I use animal jokes frequently. It’s a winning recipe so I use it.

So here’s my big secret on how I create memes:

  • I search for a funny joke featuring animals. Some example searches include: “one line dog jokes”, “dad jokes about cats”, etc.
  • Once I find a good joke, I use to find an image that meets the criteria I need:
    • the subject in the photo is in the middle, so I can crop the photo into a square for Instagram, and into a 2:1 aspect ratio image for Twitter.
  • I have a paid account at imgflip, which allows me to make memes without their watermark. I upload my photo to imgflip.
  • I add the text for the joke, and my @dadjokesnmemes handle at the bottom in really small letters so it doesn’t overwhelm the joke.
  • I save the image on imgflip, submit it to their own ‘fun category’, then download it.
  • Once downloaded, I then write a catchy description of the meme that I will use across all social media platforms.
  • I submit my new meme to Instagram, Facebook, and Twitter. I use a consistent set of dad joke hashtags that I’ve saved on Google Keep. That way I can even make these on my phone when I am out.

Here’s an example of the finished product:

Yeah, this is a bad joke.

There’s not much to these, but they work well for my audience.

A few pointers for promoting your brand on Social Media

Start with some planning.

I decided early on that I wanted the same Social Media ‘handle’ across all platforms. When I was choosing @DadJokesNMemes for my name, I made sure it was available on ALL platforms, and available as a gmail address.

This means that someone looking for me between platforms will find the same handle\name everywhere.

Figure out what works on what platform.

Memes work better on Instagram (for me) than videos. Therefore I’ve posted way more memes than videos. I think this is because people like sharing and downloading memes from Instagram.

On Facebook, I’ve noticed I get a lot of engagement on my Youtube videos when I link them there. That’s a big deal.

I make Dad Joke videos every day with my son, so I’ve been concentrating on having those on Facebook, and it’s working out quite well. This wouldn’t be the case on Instagram.

Consistent Hashtags work well over time.

I have a pretty simple method I use for finding hashtags related to my subject matter.

I use Instagram for this. Read up on this technique then go over to Instagram and try it out.

First, put in a basic term in instagram search, and then review the posts where people used that term, and look for related terms.

Next, use the Instagram search “auto-complete’ functionality to find related instagram hashtags AND the number of posts where those terms were used.

Screenshot dadjoke hashtags on Instagram.

Now you may be tempted to fill up your hashtag list with only the hashtags that have a huge number of posts. Don’t do it.

If you use a hashtag with a huge number of posts, your posts with that hashtag will only be at the top of the list for a very short time before it’s ‘pushed down’ the list by newer posts by others using the same hashtag.

To prevent this, I use a mixture of very popular hashtags (posts > 200,000) and some smaller niche hashtags. For instance, in the above screenshot, #dadjokesrule only has 5,984 posts. Much smaller audience.

This means I will have a greater chance of my posts getting noticed over time.

On Instagram, use the ‘Related Hashtags’ feature to find ones you like. This is a great tool to help. Example:

You can ‘follow’ a hashtag on IG and see these posts when you use their app. Cool!

Keep your hashtags consistent so you build ‘equity’ across a few key areas for your niche. Extended keyword research is another article all its own that I may cover separately, since there’s a good deal more to this.

That’s it for this case study. Be sure to subscribe to my mailing list. I’ll let you know when the next article is available.


Rob Willmann
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