Case Study Part 2 – Getting Traffic

Perseverance overcomes all.

My efforts to build up my Dad Jokes\Meme website is snowballing, so I’m documenting my results here.

It’s taken some work, but I am starting to see results. I am quite happy with how things are going so far.

First, take a look at the number of subscribers on my dad joke mailing list after a few days of effort. Here’s my screenshot from Get Response:

7 Subscribers with little promotion. It’s alive!

While that may not seem like many, to me it is.

Why? Because I haven’t spent much time promoting it. YET.

I’ve been working on other parts of the siste, so that when I *do* promote my dad jokes site, there’s actually something there. 🙂

3Speak, Youtube, & Dad Jokes. Oh My!

I’ve also been doing ‘Dad Joke of the Day’ videos with my son, Kai.

While the Facebook stats show that people don’t share my videos as much as my normal dad joke memes, it still gets the message out there, and I am building my dad joke brand on another two platforms: 3Speak and Youtube.

3Speak is a Hive blockchain-backed video\social media platform similar to Youtube. I’ve enjoyed using it since it increases my viewership.

Here’s the Youtube stats for our videos so far:

Not to bad, considering that’s only been over the past few days.

According to Youtube, I’ve had 215 views and 5 new subscribers. Nice!

I’ll take that. I am thinking that it’s only going to grow once I start really promoting the videos on Facebook.

For an example of my dad joke videos with Kai, check out this link.

He loves doing them, and it gets us out of the house. Even though it’s Coronavirus pandemic season when I am writing this, we practice safe, social distancing and walk to the park.

3Speak has been doing well for me also, and I’ve had around 50 views to my videos, and earned a little Hive at the same time. Suweet.

Screenshot from 3Speak. Kai loves making these videos.

This is something I have commited to doing daily. My son likes it, and it builds my brand on two platforms. Worth it.

Tweeters Gonna Tweet, and get results.

Given the popularity of jokes online, social media has been quite successful for me. Let’s talk about Twitter and then I’ll discuss Facebook.

I’ve not used Twitter much, and have only just started to promote and publish tweets on their platform. So far I have 7 followers, and one of my best tweets had ~ 120 impressions:

Not too bad considering I’ve only just begun.

I am going to start promoting my dad jokes via Twitter, since I have hundreds in my backlog that I can post on there.

I did do some hashtag analysis, and the #dadjokes hashtag looks to be my bread and butter. Before I get too crazy into tagging everything, I still need to research best practices and how many is the ‘perfect number’ or sweet spot of hashtags per post.

Facebook followers rise daily.

I’m quite happy with the number of Facebook followers I have. I expect to break the 6,000 threshold today, with a little effort.

Some interesting things I’ve come to discover:

  • People share static images more than videos, at least on my channel.
  • Videos don’t get as many ‘clicks’ on the Learn More link. I need to drill in and determine why.
  • Facebook gives handy statistics on your page as well as similar pages so you can see how you’re doing compared to the competition.
  • I ‘brand’ all of my memes when I create them on, and many of my competitors don’t. I think this will be a longterm win for me, since the images will have my brand on them.

With all that said, it’s plain to me that Facebook, peakD, Twitter, and other social media is really helpful and drives people to my signup for my Dad Joke email list.

Viral Mailers are a mixed bag, and here’s why

I have used several different viral mailers to send out emails about my dad jokes.

There’s only one problem: I don’t know how to properly ‘break into’ this advertising avenue with dad jokes. That’s because of the industry and how viral mailers work.

In essence, you read other people’s emails they send to the list you’re on to earn credits. Then you use those credits to ‘buy’ views of your emails by the other members.

Since people who largely use safelists and viral mailers are other marketers, they aren’t specifically my market. They’re marketers, and while marketers need a good laugh too, it’s not laser focused.

I’ve had limited results so far, but I’m working with a mentor on my marketing efforts in this area (thanks Rob Gehring!) and will be using these lists to promote my domain, and not my dad jokes.

My lead magnet looks great, and is helping.

I paid a little over $30 to have two separate ebook covers made for my ebook lead magnet.

Use of a lead magnet is a popular technique to get subscribers. I am using the classing “Sign up for free and get my ebook” route.

The ebook is simply a collection of my top 15 Dad Joke memes from my Facebook page. I used my Facebook statistics to narrow my list down to the 15 memes I’ve made that have the best interaction over the past 2 years.

That way I am using memes that my audience appears to enjoy the most.

My signup form for the ebook looks like this:

And yes, you can use that form to sign up for free and get a copy of the ebook.

Upcoming Case Study Items

As I go forward, I plan on working on my Instagram and Pinterest presence, and give you the stats on how those work for me as well when I am promoting my dad joke mailing list.

I’ve also been scouting out dad-related products that I want to share with my subscribers in the future. Things like:

  • beard grooming tools and oils
  • grilling and outdoor yard equipment
  • dad joke items (humor-related products)

I’m looking for products that have an affiliate program so I can refer them to my subscribers in the future and hopefully make a profit.

We’ll see.

One last favor. Sign up to my email list!

I’d love to send you an email the next time I have a new post ready. Sign up below and get a notification when the next part of my case study is written.

Enjoy! -Rob

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Rob Willmann
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