3 Simple Steps to Writing Better Articles

The other day I published a piece on writing original content and not copying others.

This is not that difficult once you develop your own voice and cadence to writing. There’s plenty of tools to help you write better. I want to cover 3 steps that will help you. These are:

  • Create and use your Marketing Persona.
  • Write like you’re writing to one person.
  • Wait at least 1 day before publishing.

With those 3 steps you can start writing better. It worked for me. Let’s get started and go through these. 🙂

Create and use your Marketing Persona.

In simple terms, a marketing persona is a fictional person that you create. This is the person that embodies the typical person who reads your stuff.

You create this marketing persona based on what you know about your subscriber base. Think about these questions and how you would get this info:

  • Who reads your current emails or blog posts?
  • Are they male or female, old or young, a professional or newbie?
  • What are the typical problems that this person would face?

For me, this is easy, since I know some actual people subscribed to my email list. It’s people I know.

My marketing persona, or the imaginary person I write for is:

  • someone who wants to earn an income online
  • someone who has started the process but runs into issues.
  • more females than males.
  • English-speaking
  • some college
  • writes OK, but maybe has some problems with putting everything together.

Once you create a marketing persona, save this someplace and refer to this summary just before you write. You’ll see why in the next step.

Write like you are writing to ONE person.

This is the trick to making your writing personal and easy to read.

In my mind, I imagine I am sitting at a coffee shop, and explaining my concept\article to them over a cup of coffee.

Nothing fancy. Easy to understand terms and phrases.

I use my marketing persona and think of that person as being the one I am writing to.

Then, I open up my writing app that prevents me from doing anything but write.

I jot down a quick little outline of what I want to say.

I write like I am talking to that person over coffee for a maximum of around 25 minutes TOPS. If I need to write more than 25 minutes, then I just compose what I am going to write over a couple of days.

That way my mind is fresh and relaxed.

I write like I am talking to one person, and that my coffee is hot and like I like it. 🙂

Once your article is finished, do NOT send it right away. Instead….

Wait ONE day then publish. Let it marinate!

I have found that if I write and immediately publish my article to my subscribers, errors creep in.

I’ve noticed this ever since I was in college. Write your paper, then wait at least a day to proofread it.

By stepping away from your writing and letting it sit, your brain will still think about what you wrote.

You may even have some of those “Oh, I should have included XYZ topic!” moments the next day.


By waiting, you give your brain a chance to ‘chew’ on what you wrote, even subconsciously, and your writing will be more fluid and personable.

After you’ve waited a day, it’s time to really polish everything up. This includes doing things like:

  • Proofreading
  • Spell-checking.
  • Re-writing awkward parts

I can’t tell you the number of times that when I come back to my writing, I will see something glaring that I need to fix.

This really works.

I would definitely recommend reading through your article again and see if you catch any grammar or spelling errors.

Most decent text editors include a spellcheck feature. Use it.

– Read the article out loud to yourself for sentence flow.

This is critical to flow…

Read your stuff out loud to yourself.

If it doesn’t flow well out loud, it’s not going to flow well when it’s read either.

This is a really simple and easy trick. I read all my articles out loud before I publish them. I often go back through and move things around, cutting, copying, and pasting whole paragraphs to other places in my article where they ‘fit’ better.

Definitely do this. If you don’t follow my other tips, at least read your stuff out loud to yourself.

It works.

Find appropriate graphics or photos to add.

If a picture is worth a thousand words, then add one to your article.

There’s a ton of sites out there that have royalty-free photos you can use that are searchable.

Don’t just go to your favorite search engine and search for a specific photo and use it. Often the photos you find via Google, Yahoo, or Bing are copyright and you can’t use them without explicit permission.

To avoid all of this, use a site like https://Unsplash.com/

I use Unsplash for the vast majority of my stuff. That’s where I get the stuff for my articles that you see on my blog.

Some of their photos ask for artist attribution, and some don’t.

Either way, adding graphics\photos to your article in strategic places breaks up the ‘wall of text’ look that so many people churn out.

That’s it for today. Simple Stuff.

Just think of writing to one person, and see where it takes you. 🙂

Stay tuned for tomorrow’s email where I cover another killer tactic to help you really leverage traffic exchanges to the fullest.

And remember: #DoNotBreakTheChain. 🙂

What I Recommend

I have used multiple systems and programs in an effort to make a decent income online. There’s one that stands as the clear leader when it comes to providing a quality product for a cheap price, and that’s Darren Olander’s Prosperity Marketing System:


What I really like about the Prosperity Marketing System is this:

You get 100% commissions (minus around a 3% processing fee) for each sale.

The price for the Prosperity Marketing system is $12.00. That’s very reasonable considering how much value it includes.

It works with your existing autoresponder. I love it because people who sign up for Prosperity Marketing System are signed up to my mailing list.

The tech support is phenomenal. I’ve had to open a support ticket, and Darren’s assistance was stellar.

This program gets my full support and I highly recommend Prosperity Marketing System. See:*9**+


That’s it. See you soon!

Peace and Love,



Rob Willmann
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